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005			20210303085052.0
006			m o d
007			cr un|||||||||
008			150413s2015 enka o 001 0 eng d
020			_a9781784415815 (electronic bk.) : _c£66.95 ; È89.95 ; $114.95
040			_aUtOrBLW
050		4	_aHD60 _b.C67 2015
072		7	_aKJG _2bicssc
072		7	_aBUS104000 _2bisacsh
072		7	_aBUS008000 _2bisacsh
080			_a658
082	0	4	_a658.408 _223
245	0	0	_aCorporate social responsibility in the digital age _h[electronic resource] / _cedited by Ana Adi, Georgiana Grigore, David Crowther.
260			_aBingley, U.K. : _bEmerald, _c2015.
300			_a1 online resource (xvi, 272 p.) : _bill.
490	1		_aDevelopments in corporate governance and responsibility, _x2043-0523 ; _vv. 7
500			_aIncludes index.
505	0		_aIntroduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay.
520			_aOver the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new âœsocialâ on responsibility and its feasibility, measurability and success in a boundary-less world.
588	0		_aPrint version record
650		7	_aBusiness & Economics _xBusiness Ethics. _2bisacsh
650		7	_aBusiness ethics. _2bicssc
650		0	_aSocial responsibility of business.
650		0	_aBusiness ethics.
700	1		_aAdi, Ana.
700	1		_aGrigore, Georgiana.
700	1		_aCrowther, David.
776	1		_z9781784415822
830		0	_aDevelopments in corporate governance and responsibility ; _vv. 7.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S2043-052320157
999			_c30692 _d30692