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003			UtOrBLW
005			20210303085054.0
006			m o d
007			cr un|||||||||
008			150312s2015 enka o 000 0 eng d
020			_a9781784414474 (electronic bk.) : _c£66.95 ; È89.95 ; $114.95
040			_aUtOrBLW
050		4	_aHF1416 _b.E58 2015
072		7	_aKJK _2bicssc
072		7	_aKJ _2bicssc
072		7	_aBUS043030 _2bisacsh
080			_a658.8
082	0	4	_a658.848 _223
245	0	0	_aEntrepreneurship in international marketing _h[electronic resource] / _cedited by Shaoming Zou, Hui Xu, Linda Hui Shi.
260			_aBingley, U.K. : _bEmerald, _c2015.
300			_a1 online resource (xviii, 320 p.) : _bill.
490	1		_aAdvances in international marketing, _x1474-7979 ; _vv. 25
505	0		_aBorn-global firms : evolution of a contemporary phenomenon / Gary Knight -- The market orientation of domestic and international new ventures / Tage Koed Madsen, Hans Eibe Sørensen, Rosalina Torres-Ortega -- The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry / Nishant Kumar, Ali Yakhlef -- The alliance capability of technology-based born globals / Liliya Altshuler Oxtorp, Ulf Elg -- The effect of dynamic capabilities on value-based pricing and export performance / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wuehrer -- Export marketing strategy and performance among micro and small Brazilian enterprises / Reynaldo Dannecker Cunha, Thelma Valeria Rocha -- The effect of social media adoption on exporting firms performance / María del Carmen Alarcón, Alex Rialp, Josep Rialp -- A literature review, classification and simple meta-analysis on the conceptual domain of international marketing : 1990-2012 / Sudhir Rana, Somesh Kr. Sharma -- A framework for understanding firms' foreign exit behavior / Qun Tan, Carlos M.P. Sousa -- Institutional forces and firms' positioning in China and Brazil / Ulf Elg, Pervez Ghauri -- Does the value of global brands apply to both foreign and domestic-based global brands? / Stanford A. Westjohn, Peter Magnusson, Joyce X. Zhou -- Luxury brands in emerging markets : a case study on China / Annie Peng Cui, Theresa A. Wajda, Michael F. Walsh -- The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses / Jack Cadeaux.
520			_aThe latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms.
588	0		_aPrint version record
650		7	_aBusiness & Economics _xInternational _xMarketing. _2bisacsh
650		7	_aInternational business. _2bicssc
650		7	_aBusiness & management. _2bicssc
650		0	_aExport marketing.
650		0	_aEntrepreneurship.
700	1		_aZou, Shaoming.
700	1		_aXu, Hui.
700	1		_aShi, Linda Hui.
776	1		_z9781784414481
830		0	_aAdvances in international marketing ; _vv. 25.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525
999			_c30708 _d30708