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006			m d
007			cr un|||||||||
008			110429s2011 enka o 000 0 eng d
020			_a9780857244482 (electronic bk.) : _c£67.95 ; €97.95 ; $124.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF1416 _b.I58 2011
072		7	_aKJS _2bicssc
072		7	_aKJK _2bicssc
072		7	_aBUS043060 _2bisacsh
072		7	_aBUS043030 _2bisacsh
072		7	_aBUS043000 _2bisacsh
080			_a339.1
082	0	4	_a658.848 _222
245	0	0	_aInternational marketing _h[electronic resource] / _cedited by Shaoming Zou, Huifen Fu.
260			_aBingley, U.K. : _bEmerald, _c2011.
300			_a1 online resource (xiv, 307 p.) : _bill.
490	1		_aAdvances in international marketing, _x1474-7979 ; _vv. 21
505	0		_aInternational marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh.
520			_aThe global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.
588	0		_aPrint version record
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
650		7	_aBusiness & Economics _xInternational _xMarketing. _2bisacsh
650		7	_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh
650		7	_aSales & marketing. _2bicssc
650		7	_aInternational business. _2bicssc
650		0	_aExport marketing.
700	1		_aZou, Shaoming.
700	1		_aFu, Huifen.
776	1		_z9780857244475
830		0	_aAdvances in international marketing ; _vv. 21.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2011)21
913			_1Apr2011
999			_c31180 _d31180