000			02251nam a2200373Ia 4500
001			bslw07738984
003			UtOrBLW
005			20210303085228.0
006			m d
007			cr un|||||||||
008			110829s2011 enka o 000 0 eng d
020			_a9780857248985 (electronic bk.) : _c£67.95 ; €97.95 ; $124.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF5415.2 _b.R48 2011
072		7	_aKJSM _2bicssc
072		7	_aBUS043060 _2bisacsh
080			_a339.1
082	0	4	_a658.83 _222
245	0	0	_aReview of marketing research _h[electronic resource] : _bspecial issue : marketing legends / _cedited by Naresh K. Malhotra.
260			_aBingley, U.K. : _bEmerald, _c2011.
300			_a1 online resource (xix, 351 p.) : _bill.
490	0		_aReview of marketing research, _x1548-6435 ; _vv. 8
505	0		_aReflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman.
520			_aThis volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
538			_aMode of access: World Wide Web.
588	0		_aPrint version record
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
650		7	_aMarket research. _2bicssc
650		0	_aMarketing research.
700	1		_aNaresh K. Malhotra.
776	1		_z9780857248978
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2011)8
913			_1Aug2011
999			_c31262 _d31262