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007			cr un|||||||||
008			111027s2010 enka o 000 0 eng d
020			_a9780857244765 (electronic bk.) : _c£62.95 ; €89.95 ; $114.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF5415.2 _b.R48 2010
072		7	_aKJSM _2bicssc
072		7	_aBUS _2bicssc
072		7	_aBUS043060 _2bisacsh
080			_a339.1
082	0	4	_a658.83 _223
245	0	0	_aReview of marketing research. _nVol. 7 _h[electronic resource] / _cedited by Naresh K. Malhotra.
260			_aBingley, U.K. : _bEmerald, _c2010.
300			_a1 online resource (xxviii, 296 p.) : _bill.
490	0		_aReview of marketing research, _x1548-6435
505	0		_aA backward glance of who and what marketing scholars have been researching, 1977-2002 / John B. Ford, Douglas West, Vincent P. Magnini, Michael S. LaTour, Michael J. Polonsky -- Dynamic strategic goal setting : theory and initial evidence / Mark B. Houston, S. Ratneshwar, Lisa Ricci, Alan J. Malter -- Internet channel conflict : problems and solutions / Eric T. Anderson, Duncan Simester, Florian Zettelmeyer -- Referral equity and referral management : the supplier firm's perspective / Mahima Hada, Rajdeep Grewal, Gary L. Lilien -- A critical review of question-behavior effect research / Utpal M. Dholakia -- Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations / Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson, Lan Wu -- Structural modeling of heterogeneous data with partial least squares / Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt.
520			_aThis volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research. Topics examined in details include: a significant content analysis of publications in all the top marketing journals over an extended period of 25 years revealing the leading authors, institutions and topics; an integrative conceptualization of how firms set and alter strategic goals; the problems that firms confront when introducing an Internet channel; referral equity that captures the net effect of all referrals for a supplier firm in the market; research on the question-behavior effect (QBE), the phenomenon that asking questions influences respondents' behavior; techniques for modelling heterogeneous data in partial least squares (PLS).
588	0		_aPrint version record
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
650		7	_aMarket research. _2bicssc
650		0	_aMarketing research.
650		0	_aResearch, Industrial.
700	1		_aMalhotra, Naresh K.
776	1		_z9780857244758
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2010)7
913			_1Oct2011
999			_c31379 _d31379