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005			20210303085249.0
006			m d
007			cr un|||||||||
008			101229s2009 enka o 000 0 eng d
020			_a9780857247285 (electronic bk.) : _c£59.95 ; €74.95 ; $99.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF5415.2 _b.R48 2009
072		7	_aKJSM _2bicssc
072		7	_aBUS043060 _2bisacsh
080			_a339.1
082	0	4	_a658.83 _222
245	0	0	_aReview of marketing research. _nVol. 6 _h[electronic resource] / _cedited by Naresh K. Malhotra.
260			_aBingley, U.K. : _bEmerald, _c2009.
300			_a1 online resource (xvii, 190 p.) : _bill.
490	0		_aReview of marketing research, _x1548-6435
505	0		_aReview of marketing research : analyzing accumulated knowledge and influencing future research / Naresh K. Malhotra -- A review of prior classifications of purchase behavior and a proposal for a new typology / Hans Baumgartner -- Measuring customer lifetime value : models and analysis / Dipak C. Jain -- Learning models / Pradeep K. Chintagunta -- Customer co-creation : a typology and research agenda / Aric Rindfleisch -- Challenges in measuring return on marketing investment : combining research and practice perspectives / Dave Reibstein -- Service-dominant logic : a review and assessment / Yi He -- Marketing in a world with costs of price adjustment / Sourav Ray.
520			_a"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."
588	0		_aPrint version record
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
650		7	_aMarket research. _2bicssc
650		0	_aMarketing research.
700	1		_aMalhotra, Naresh K.
776	1		_z9780765621276
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2010)6
913			_1BMEbacklist
999			_c31380 _d31380