000			03443cam a2200469Ia 4500
001			ocn505118799
003			OCoLC
005			20210303085251.0
006			m d
007			cr cnu---unuuu
008			090425s2009 enka ob 001 0 eng d
020			_a9781848556713 (electronic bk.) : _c£84.95 ; € 129.95 ; $164.95
020			_a1848556713 (electronic bk.) : _c£84.95 ; € 129.95 ; $164.95
020			_z9781848556706 (hbk.)
040			_aCaPaEBR _beng _cUBY _dN$T _dOCLCQ _dEBLCP _dYDXCP _dZJC
050	1	4	_aHD69.B7 _bB875 2009
072		7	_aKJMV7 _2bicssc
072		7	_aKJS _2bicssc
072		7	_aBUS043000 _2bisacsh
080			_a339.1
082	0	4	_a658.827 _222
245	0	0	_aBusiness-to-business brand management _h[electronic resource] : _btheory, research and executive case study exercises / _cedited by Mark S. Glynn, Arch G. Woodside.
260			_aBingley, UK : _bJAI Press, _c2009.
300			_a1 online resource (xi, 489 p.) : _bill.
490	1		_aAdvances in business marketing and purchasing, _x1069-0964 ; _vv. 15
504			_aIncludes bibliographical references and index.
505	0		_aEffective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand equity between manufacturers and retailers / Quan Tran, Carmen Cox -- Managing business-to-business service brands / Donna F. Davis, Susan L. Golicic, Adam Marquardt -- Brand meaning and impact in subcontractor contexts / Anna Blombäck -- Brand image, corporate reputation, and customer value / Anca E. Cretu, Roderick J. Brodie -- Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company / Sylvia von Wallpach, Arch G. Woodside -- Pricing theory and practice in managing business-to-business brands / Gerald E. Smith, Arch G. Woodside.
520			_aProviding broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for B2B brand management issues. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note.
588			_aDescription based on print version record.
650		0	_aBrand name products _xManagement.
650		0	_aIndustrial marketing.
650		0	_aProduct management.
650		7	_aSales & marketing management. _2bicssc
650		7	_aSales & marketing. _2bicssc
650		7	_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh
700	1		_aGlynn, Mark S.
700	1		_aWoodside, Arch G.
776	0	8	_iPrint version: _tBusiness-to-business brand management. _dBingley : JAI Press, 2009 _z9781848556706 _w(OCoLC)427610845
830		0	_aAdvances in business marketing and purchasing ; _vv. 15.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2009)15
913			_1BMEbacklist
999			_c31399 _d31399