000			02864nam a2200445Ka 4500
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006			m d
007			cr un|||||||||
008			101115s2009 enk o 001 0 eng d
020			_a9781849506045 (electronic bk.) : _c£69.95 ; €105.95 ; $134.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aG155.7 _b.P47 2009
072		7	_aKNSG _2bicssc
072		7	_aKNSH _2bicssc
072		7	_aBUS081000 _2bisacsh
080			_a338.48
082	0	4	_a338.4791 _222
245	0	0	_aPerspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research _h[electronic resource] / _cedited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
260			_aBingley, U.K. : _bEmerald, _c2009.
300			_a1 online resource (xi, 308 p.).
490	1		_aAdvances in culture, tourism and hospitality research, _x1871-3173 ; _vv. 3
500			_aIncludes index.
505	0		_aCultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
520			_aVolume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
588	0		_aPrint version record
650		7	_aBusiness & Economics _xIndustries _xHospitality, Travel & Tourism. _2bisacsh
650		7	_aTourism industry. _2bicssc
650		7	_aHospitality industry. _2bicssc
650		0	_aTourism.
650		0	_aHospitality industry.
700	1		_aWoodside, Arch.
700	1		_aMegehee, Carol M.
700	1		_aOgle, Alfred.
776	1		_z9781849506038
830		0	_aAdvances in culture, tourism and hospitality research ; _vv. 3.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2009)3
913			_1BMEbacklist
999			_c31401 _d31401