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008			101229s2008 enka o 000 0 eng d
020			_a9780857247278 (electronic bk.) : _c£59.95 ; €74.95 ; $99.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF5415.2 _b.R48 2008
072		7	_aKJSM _2bicssc
072		7	_aBUS043060 _2bisacsh
080			_a339.1
082	0	4	_a658.83 _222
245	0	0	_aReview of marketing research. _nVol. 5 _h[electronic resource] / _cedited by Naresh K. Malhotra.
260			_aBingley, U.K. : _bEmerald, _c2008.
300			_a1 online resource (xvi, 194 p.) : _bill.
490	0		_aReview of marketing research, _x1548-6435
505	0		_aReview of marketing research : the first five volumes / Naresh K. Malhotra -- Consumer judgment from a dual-systems perspective : recent evidence and emerging issues / Mary Frances Luce -- Can you see the chasm? : innovation diffusion according to Rogers, Bass, and Moore / Eitan Muller -- Exploring the open source product development bazaar / Barry L. Bayus -- A new spatial classification methodology for simultaneous segmentation, targeting, and positioning (STP analysis) for marketing research / A. Selin Atalay -- Methods for handling massive numbers of attributes in conjoint analysis / Meng Su -- A review and comparative analysis of laddering research methods : recommendations for quality metrics / M. Phillips -- Metrics for the new Internet marketing communications mix / Michael Trusov.
520			_a"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."
588	0		_aPrint version record
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
650		7	_aMarket research. _2bicssc
650		0	_aMarketing research.
700	1		_aMalhotra, Naresh K.
776	1		_z9780765621252
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2009)5
913			_1BMEbacklist
999			_c31475 _d31475