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008 101115s2008 enk o 000 0 eng d
020 _a9781849505321 (electronic bk.) :
_c£57.99 ; €82.95 ; $99.95
040 _aUtOrBLW
_cUtOrBLW
050 4 _aHC79.T4
_bT43 2008
072 7 _aKJMV1
_2bicssc
072 7 _aKJH
_2bicssc
072 7 _aBUS006000
_2bisacsh
072 7 _aBUS025000
_2bisacsh
080 _a330.1
082 0 4 _a338.064
_222
245 0 0 _aTechnological innovation
_h[electronic resource] :
_bgenerating economic results /
_cedited by Gary D. Libecap, Marie C. Thursby.
260 _aBingley, U.K. :
_bEmerald,
_c2008.
300 _a1 online resource (347 p.).
490 1 _aAdvances in the study of entrepreneurship, innovation and economic growth,
_x1048-4736 ;
_vv. 18
505 0 _aIntroduction / Marie C. Thursby -- Appropriating the returns from innovation / Marco Ceccagnoli, Frank T. Rothaermel -- Patents and technology commercialization : issues and opportunities / Margo A. Bagley -- Beyond patents : the role of copyrights, trademarks, and trade secrets in technology commercialization / Stuart J.H. Graham -- Marketing strategy considerations in the commercialization of new technologies : an overview and framework for strategy development / Leslie H. Vincent -- Competitive advantage in technology intensive industries / Frank T. Rothaermel -- Technology commercialization : cooperative versus competitive strategies / Anne W. Fuller, Marie C. Thursby -- Introduction to finance and valuing early stage technology / Matthew J. Higgins -- Venture capital financing and documentation / William J. Carney -- The anatomy of contracts in licensing : the context of Bayh-Dole / Anne M. Rector, Marie C. Thursby -- The benefits and liabilities of multidisciplinary commercialization teams : how professional composition and social networks influence team processes / Jill Perry-Smith, Leslie H. Vincent -- Intellectual property protection in the global economy / Louise Hallenborg, Marco Ceccagnoli, Meadow Clendenin.
520 _aProfiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. First, the strategic options available to an innovating firm attempting to commercialize inventions are presented in the context of the legal system and the complementary assets needed for commercialization. Next, the benefits and liabilities associated with multidisciplinary commercialization teams are covered. The chapters on intellectual property include a basic guide to patents, designs, copyrights, trademarks and trade secrets and marks, as well as an analysis of how these mechanisms can be viewed as complements in commercialization. Issues and challenges associated with US laws such as Bayh-Dole are covered. Three chapters cover elements of strategy including industry analysis and strategy, marketing strategy, alliances and other strategies for technology commercialization. The final chapters cover financial issues in commercialization, with a guide to different techniques used in valuing early stage technologies, steps in obtaining venture capital funding, and an analysis of the role of contracts and nondisclosure agreements in licensing of early stage inventions.
588 0 _aPrint version record
650 7 _aBusiness & Economics
_xBudgeting.
_2bisacsh
650 7 _aBusiness & Economics
_xEntrepreneurship.
_2bisacsh
650 7 _aBudgeting & financial management.
_2bicssc
650 7 _aEntrepreneurship.
_2bicssc
650 0 _aTechnological innovations
_xEconomic aspects.
650 0 _aBusiness enterprises
_xFinance.
700 1 _aLibecap, Gary D.
700 1 _aThursby, Marie C.
776 1 _z9780762314812
830 0 _aAdvances in the study of entrepreneurship, innovation and economic growth ;
_vv. 18.
856 4 0 _uhttps://www.emerald.com/insight/publication/doi/10.1016/S1048-4736(2008)18
913 _1BMEbacklist
999 _c31517
_d31517