000			05689cam a2200517Ia 4500
001			ocn173682885
003			OCoLC
005			20210303085321.0
006			m d
007			cr un|||||||||
008			071005s2007 ne a ob 000 0 eng d
020			_a9781849504775 (electronic bk.) : _c£62.95 ; € 87.95 ; $111.95
020			_a1849504776 (electronic bk.) : _c£62.95 ; € 87.95 ; $111.95
020			_z9780762313969 (hbk.)
040			_aN$T _beng _cN$T _dYDXCP _dN$T _dBTCTA _dJYJ _dOCLCQ _dOCLCA _dZJC
043			_ad------
050	1	4	_aHF5415.33.D44 _bP76 2007
072		7	_aKJS _2bicssc
072		7	_aKJMV7 _2bicssc
072		7	_aBUS043000 _2bisacsh
080			_a658
082	0	4	_a658.8342/091724 _222
245	0	0	_aProduct and market development for subsistence marketplaces _h[electronic resource] / _cedited by José Antonio Rosa, Madhubalan Viswanathan.
250			_a1st ed.
260			_aAmsterdam ; _aBoston : _bElsevier/JAI, _c2007.
300			_a1 online resource (xv, 340 p.) : _bill.
490	1		_aAdvances in international management, _x1571-5027 ; _vv. 20
500			_aIncludes selected conference papers.
504			_aIncludes bibliographical references.
505	0		_aForeword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose<U+00cc><U+0081> Antonio Rosa -- Understanding product and market interactions in subsistence marketplaces: a study in South India / Madhubalan Viswanathan -- A family systems interpretation of how subsistence consumers manage: the case of South Africa / Julie A. Ruth, Rachel Oakley Hsiung -- Potential vulnerabilities of U.S. subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls, Nakeisha Ferguson -- Understanding subsistence marketplaces: exploring the contributions of participatory action research / Julie L. Ozanne, Bige Saatcioglu -- Impact of entrepreneurship development through corporate interventions: an assessment of the case of HLL's Project Shakti / M.J. Xavier, J. Raja, S. Usha Nandhini -- Participatory research methods for subsistence consumers / Edward McKenzie Abbey, Sharmin Attaran -- Microcredit through the feminist lens: toward a more equitable approach to social entrepreneurship / Ina Freeman, Nancy Higginson -- Marketing in subsistence markets: innovation through decentralization and externalization / Robin Ritchie, Srinivas Sridharan -- Market orientation and performance in low-income countries: the case of Zimbabwean retailers / Steven Michael Burgess, Pfavai Nyajeka -- Unilever's business in India's subsistence economies / Rohithari Rajan -- Toward more responsive organizations: openness to change and culture preservation in subsistence and developing economies / Charles M. Wood -- Consumption and environmental degradation: a long-term view / Kanwalroop Kathy Dhanda, Ronald Paul Hill -- Market disintermediation and producer value capture: the case of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina, Dwayne Ball.
520			_aThis volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces.This volume presents a collection of articles that describe this particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good in these impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data, the papers make a significant contribution to advancing knowledge about international management.
588			_aDescription based on print version record.
650		0	_aConsumer behavior _zDeveloping countries _vCongresses.
650		0	_aConsumers _zDeveloping countries _vCongresses.
650		0	_aMarketing _zDeveloping countries _vCongresses.
650		0	_aSubsistence economy _vCongresses.
650		7	_aSales & marketing. _2bicssc
650		7	_aSales & marketing management. _2bicssc
650		7	_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh
700	1		_aRosa, José Antonio, _d1955-
700	1		_aViswanathan, Madhu.
776	0	8	_iPrint version: _tProduct and market development for subsistence marketplaces. _b1st ed. _dAmsterdam ; Boston : Elsevier/JAI, 2007 _z9780762313969 _z076231396X _w(OCoLC)123374971
830		0	_aAdvances in international management ; _vv. 20.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1016/S1571-5027(2007)20
913			_1BMEbacklist
999			_c31596 _d31596