000			04666cam a2200433Ka 4500
001			ocn441769155
003			OCoLC
005			20210303085336.0
006			m d
007			cr un|||||||||
008			060808s2007 ne a ob 100 0 eng d
020			_a9781849504584 (electronic bk.) : _c£62.95 ; € 87.95 ; $111.95
020			_a184950458X (electronic bk.) : _c£62.95 ; € 87.95 ; $111.95
020			_z0762313692 (hbk.)
040			_aMERUC _beng _cMERUC _dUBY _dOCLCQ _dYDXCP _dOTZ _dZJC
050	1	4	_aHF1416 _b.I58 2007
072		7	_aKJS _2bicssc
072		7	_aBUS043030 _2bisacsh
080			_a339.5
082	0	4	_a658.84 _222
245	0	0	_aInternational marketing research _h[electronic resource] : _bopportunities and challenges in the 21st century / _cguest edited by Alex Rialp and Josep Rialp.
260			_aAmsterdam ; _aOxford : _bElsevier JAI, _c2007.
300			_a1 online resource (xv, 426 p.) : _bill.
490	1		_aAdvances in international marketing, _x1474-7979 ; _vv. 17
504			_aIncludes bibliographical references.
505	0		_aPreface / S. Tamer Cavusgil -- International marketing research: opportunities and challenges in the 21st Century / Alex Rialp, Josep Rialp -- Different types of exporting SMEs: similarities and differences in export performance / Jorma Larimo -- Niche strategy and export performance / Antonella Zucchella, Giada Palamara -- Factors affecting the timing of the export development process in Spanish manufacturing firms / Aristides Olivares-Mesa, Sonia Suarez-Ortega -- The role of market and learning orientations in relationship quality: evidence from Vietnamese exporters and their foreign importers / Trang T.M. Nguyen, Nigel J. Barrett, Tho D. Nguyen -- The internationalisation of biotech SMEs: a comparative analysis of UK and US firms / Calin Gurau, Ashok Ranchhod -- Mode of entry in service firms: strategic variables and characteristics of services influencing the internationalization process / Esther Sánchez Peinado, José Pla Barber -- Managing international market entry strategy: the case of retailing firms / Kannika Leelapanyalert, Pervez Ghauri -- Extending and comparing Cavusgil's overall market opportunity indexes / Michael R. Mullen, Shirley Ye Sheng -- City-of-origin effects in the German beer market: transferring an international construct to a local context / Patrick Lentz, Hartmut H. Holzmüller, Eric Schirrmann -- How do business groups function and evolve in emerging markets? the case of Turkish business groups / Attila Yaprak, Bahattin Karademir, Richard N. Osborn -- Small manufacturing firms' involvement in international e-business activities / Per Servais, Tage Koed Madsen, Erik S. Rasmussen -- Are internet firms global? / Stephen Chen -- How do the internet and internationalization affect the buying center? / Catherine N. Axinn, Dawn R. Deeter-Schmelz, Brian T. Straley, Ernest J. Zavoral -- Internet-based knowledge internalization and firm internationalization in transition markets / Tho D. Nguyen, Nigel J. Barrett -- How advanced are websites of SME exporters? an investigation into drivers and inhibitors / Heidi Winklhofer, Kathryn Houghton, Thomas Chesney.
520			_aThis book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analysis to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.
588			_aDescription based on print version record.
650		0	_aExport marketing _vCongresses.
650		0	_aInternet marketing _vCongresses.
650		7	_aSales & marketing. _2bicssc
650		7	_aBusiness & Economics _xInternational _xMarketing. _2bisacsh
700	1		_aRialp, Alex.
700	1		_aRialp, Josep.
776	0	8	_iPrint version: _tInternational marketing research. _dAmsterdam ; Oxford : Elsevier JAI, 2007 _z9780762313693 _w(OCoLC)76849952
830		0	_aAdvances in international marketing ; _vv. 17.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2006)17
913			_1BMEbacklist
999			_c31689 _d31689