000			02226nam a2200373Ka 4500
001			bslw06700355
003			UtOrBLW
005			20210303085344.0
006			m d
007			cr un|||||||||
008			101229s2005 enka o 001 0 eng d
020			_a9780857247247 (electronic bk.) : _c£59.95 ; €74.95 ; $99.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF5415.2 _b.R48 2005
072		7	_aKJSM _2bicssc
072		7	_aBUS043060 _2bisacsh
080			_a339.1
082	0	4	_a658.83 _222
245	0	0	_aReview of marketing research. _nVol. 2 _h[electronic resource] / _cedited by Naresh K. Malhotra.
260			_aBingley, U.K. : _bEmerald, _c2005.
300			_a1 online resource (xi, 240 p.) : _bill.
490	0		_aReview of marketing research, _x1548-6435
500			_aIncludes index.
505	0		_aReview of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek.
520			_a"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."
588	0		_aPrint version record
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
650		7	_aMarket research. _2bicssc
650		0	_aMarketing research.
700	1		_aMalhotra, Naresh K.
776	1		_z9780765613059
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2006)2
913			_1BMEbacklist
999			_c31753 _d31753