000			03080cam a2200469Ka 4500
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007			cr un|||||||||
008			101115s2006 mau o 001 0 eng
010			_a 2006050293
020			_z008045321X (alk. paper)
020			_a9781849508186 (electronic bk.) : _c£56.95 ; <U+0080>87.95 ; $116.95
040			_aUtOrBLW _cUtOrBLW
050	0	0	_aHD30.28 _b.J64 2006
072		7	_aKJH _2bicssc
072		7	_aBUS _2bicssc
072		7	_aBUS025000 _2bisacsh
072		7	_aBUS069030 _2bisacsh
080			_a338.6
082	0	0	_a658.4/012 _222
245	0	0	_aAstute competition _h[electronic resource] : _bthe economics of strategic diversity / _cedited by Peter Johnson.
260			_aBoston : _bElsevier B. V., _c2006.
300			_a1 online resource (xx, 226 p.).
490	1		_aTechology, innovation, entrepreneurship, and competitive strategy, _x1479-067X ; _vv. 11
500			_aIncludes index.
505	0		_aThe economics of strategic diversity / Peter Johnson -- Business models / Peter Johnson -- Routes to competitive advantage / Peter Johnson -- Economic rents / Peter Johnson -- The return on resources / Peter Johnson -- Business development / Peter Johnson -- Corporate strategy : purpose / Peter Johnson -- Corporate strategy : techniques / Peter Johnson -- Start-up strategy / Peter Johnson -- Summary, Observations and conclusion / Peter Johnson.
520			_aThis book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
588			_aDescription based on print version record.
650		0	_aStrategic planning.
650		0	_aBusiness planning.
650		0	_aCompetition _xManagement.
650		7	_aBusiness & Economics _xEntrepreneurship. _2bisacsh
650		7	_aBusiness & Economics _xEconomics _xTheory. _2bisacsh
650		7	_aEntrepreneurship. _2bicssc
700	1		_aJohnson, Peter, _d1956-
776	1		_z9780080453217
830		0	_aTechnology, innovation, entrepreneurship, and competitive strategy series ; _vv. 11.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1479-067X(2006)11
913			_1BMEbacklist
999			_c31758 _d31758