000			03392cam a2200493Ia 4500
001			ocm76133197
003			OCoLC
005			20210303085350.0
006			m d
007			cr cnu---unuuu
008			061116s2005 ne a ob 001 0 eng d
020			_a9781849503310 (electronic bk.) : _c£64.95 ; € 91.95 ; $106.95
020			_a1849503311 (electronic bk.) : _c£64.95 ; € 91.95 ; $106.95
020			_z9780762311859 (hbk.)
020			_z0762311851 (hbk.)
040			_aN$T _beng _cN$T _dYDXCP _dOCLCQ _dN$T _dOCLCQ _dMERUC _dUBY _dZJC
050		4	_aHD9980.5 _b.R47 2005
072		7	_aKJS _2bicssc
072		7	_aKJK _2bicssc
072		7	_aBUS043030 _2bisacsh
080			_a339.5
082	0	4	_a658.8 _222
245	0	0	_aResearch on international service marketing _h[electronic resource] : _ba state of the art / _cguest edited by Pieter Pauwels and Ko de Ruyter.
250			_a1st ed.
260			_aAmsterdam ; _aBoston : _bElsevier JAI, _c2005.
300			_a1 online resource (ix, 197 p.) : _bill.
490	1		_aAdvances in international marketing, _x1474-7979 ; _vv. 15
500			_aState of the art report.
504			_aIncludes bibliographical references and index.
505	0		_aPreface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits for gaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds --The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms: a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch.
520			_aA truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.
588			_aDescription based on print version record.
650		0	_aService industries _xMarketing.
650		0	_aExport marketing.
650		7	_aSales & marketing. _2bicssc
650		7	_aInternational business. _2bicssc
650		7	_aBusiness & Economics _xInternational _xMarketing. _2bisacsh
700	1		_aPauwels, Pieter.
700	1		_aRuyter, Ko de.
776	0	8	_iPrint version: _tResearch on international service marketing. _b1st ed. _dAmsterdam ; Boston : Elsevier JAI, 2005 _z0762311851 _w(OCoLC)60561749
830		0	_aAdvances in international marketing ; _vv. 15.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2005)15
913			_1BMEbacklist
999			_c31789 _d31789