000			03038nam a2200373Ka 4500
001			bslw06700209
003			UtOrBLW
005			20210303085354.0
006			m d
007			cr un|||||||||
008			101229s2004 enka o 001 0 eng d
020			_a9780857247230 (electronic bk.) : _c£59.95 ; €74.95 ; $99.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF5415.2 _b.R48 2004
072		7	_aKJSM _2bicssc
072		7	_aBUS043060 _2bisacsh
080			_a339.1
082	0	4	_a658.83 _222
245	0	0	_aReview of marketing research. _nVol. 1 _h[electronic resource] / _cedited by Naresh K. Malhotra.
260			_aBingley, U.K. : _bEmerald, _c2004.
300			_a1 online resource (xii, 336 p.) : _bill.
490	0		_aReview of marketing research, _x1548-6435
500			_aIncludes index.
505	0		_aIntroduction / Naresh K. Malhotra -- A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Kent B. Monroe -- The resource-advantage theory of competition : a review / Robert M. Morgan -- Toward an integrated model of business performance / Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo, Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, Can Uslay.
520			_a"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."
588	0		_aPrint version record
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
650		7	_aMarket research. _2bicssc
650		0	_aMarketing research.
700	1		_aMalhotra, Naresh K.
776	1		_z9780765613042
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2005)1
913			_1BMEbacklist
999			_c31840 _d31840