000			04364cam a2200469Ka 4500
001			ocn646517723
003			OCoLC
005			20210303085406.0
006			m d
007			cr un|||||||||
008			100709s2003 enk ob 000 0 eng d
020			_a9781849502306 (electronic bk.) : _c£70.95 ; € 102.95 ; $131.95
020			_a1849502307 (electronic bk.) : _c£70.95 ; € 102.95 ; $131.95
020			_z9780762310463 (hbk.)
020			_z0762310464 (hbk.)
040			_aZJC _beng _cZJC _dZJC
050	1	4	_aHF5415.13 _b.E93 2003
072		7	_aKJMD _2bicssc
072		7	_aBUS043000 _2bisacsh
080			_a339.1
082	0	4	_a658.8 _222
245	0	0	_aEvaluating marketing actions and outcomes _h[electronic resource] / _cedited by Arch G. Woodside.
260			_aOxford : _bElsevier, _c2003.
300			_a1 online resource (viii, 663 p.)
490	1		_aAdvances in business marketing and purchasing, _x1069-0964 ; _vv. 12
504			_aIncludes bibliographical references.
505	0		_aIntroduction: overcoming overconfidence and other processes in shallow thinking / Arch G. Woodside -- Where is the action?: the reconstruction of action in business narratives / Hans Kjellberg, Per Andersson -- Narratives and case process research / Per Andersson -- Integrating marketing models with quality functional deployment / Stan Aungst, Russell R. Barton, David T. Wilson -- Stakeholder value creation and firm success / Oliver Koll -- Building effective buyer-seller dyadic relationships / Michael W. Preis, Salvatore F. Divita, Amy K. Smith -- Trust and business-to-business e-commerce communications and performance / Pauline Ratnasingam -- Examining internationalization of the professional services firm / Maria Anne Skaates -- Research on business-to-business customer value and satisfaction / Robert B. Woodruff, Daniel J. Flint -- Meta-evaluation: assessing alternative methods of performance evaluation and audits of planned and implemented marketing strategies / Arch G. Woodside, Marcia Y. Sakai.
520			_aWhat's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? And, what actions are we not doing now but really should be doing to increase the organization's performance? A fifth, related, sub issue is how to go about finding out what is really happening - what research methods should executives use, as well as avoid using, to go about finding this out. Executive thinking differs fundamentally from scientific thinking in fundamental ways. Scientists and academic researchers are able to choose the problem, whereas in organizations, the problems (and symptoms of problems) are often thrust upon the executive. Scientists focus on a limited number of problems at a time, whereas executives are confronted with a vast number of potential problems and a myriad of possible presentation problem frames. Scientists have the relative luxury of time to explore the problem at hand, whereas executives, particularly CEOs, do not. The intention is for this volume to be read by executives wanting to learn how to reduce overconfidence, and to become more mindful, in making decisions and in learning how to scientifically evaluate the quality of outcomes that follow from implementing decisions.
588			_aDescription based on print version record.
650		0	_aMarketing _xManagement.
650		0	_aCustomer relations _xManagement.
650		0	_aTotal quality management.
650		0	_aOrganizational effectiveness.
650		0	_aDecision making.
650		7	_aManagement decision making. _2bicssc
650		7	_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh
700	1		_aWoodside, Arch G.
776	0	8	_iPrint version: _tEvaluating marketing actions and outcomes. _dOxford : Elsevier, 2003 _z0762310464 _w(DLC) 2003049542 _w(OCoLC)53076819
830		0	_aAdvances in business marketing and purchasing ; _vv. 12.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2003)12
913			_1BMEbacklist
999			_c31948 _d31948