000			04190cam a2200541Ka 4500
001			ocn647334144
003			OCoLC
005			20210303085409.0
006			m d
007			cr un|||||||||
008			100713s2003 ne ab ob 001 0 eng d
020			_a9781849502283 (electronic bk.) : _c£70.95 ; € 102.95 ; $131.95
020			_a1849502285 (electronic bk.) : _c£70.95 ; € 102.95 ; $131.95
020			_z9780762310449 (hbk.)
020			_z0762310448 (hbk.)
040			_aZJC _beng _cZJC _dZJC
050	1	4	_aHF1416 _b.R48 2003
072		7	_aKJG _2bicssc
072		7	_aKJK _2bicssc
072		7	_aLNCD _2bicssc
072		7	_aBUS043030 _2bisacsh
072		7	_aBUS043060 _2bisacsh
080			_a339.5
082	0	4	_a658.84072 _222
245	0	0	_aReviving traditions in research on international market entry _h[electronic resource] / _cedited by Tiger Li.
260			_aAmsterdam ; _aBoston : _bJAI, _c2003.
300			_a1 online resource (ix, 169 p.) : _bill., map
490	1		_aAdvances in international marketing, _x1474-7979 ; _vv. 14
504			_aIncludes bibliographical references and index.
505	0		_aPreface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry / Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / Shaoming Zou, Charles R Taylor, Er (Eric) Fang -- Channel integration decisions in new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng -- Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga.
520			_aIn contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creating a favorable environment to attract foreign direct investment and promote export. Written by a group of internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice.
588			_aDescription based on print version record.
650		0	_aInternational business enterprises.
650		0	_aExport marketing _xResearch.
650		0	_aNew products _xResearch.
650		0	_aCompetition, International.
650		0	_aMarketing research.
650		7	_aBusiness ethics. _2bicssc
650		7	_aInternational business. _2bicssc
650		7	_aCompany law. _2bicssc
650		7	_aBusiness & Economics _xInternational _xMarketing. _2bisacsh
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
700	1		_aLi, Tiger.
776	0	8	_iPrint version: _tReviving traditions in research on international market entry. _b1st ed. _dAmsterdam ; Boston : JAI, 2003 _z0762310448 _w(DLC) 2004271351 _w(OCoLC)52357987
830		0	_aAdvances in international marketing ; _vv. 14.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2003)14
913			_1BMEbacklist
999			_c31961 _d31961