000			03546nam a2200469Ka 4500
001			bslw06298916
003			UtOrBLW
005			20210303085421.0
006			m d
007			cr un|||||||||
008			101115s2001 enk o 000 0 eng d
020			_a9781849501248 (electronic bk.) : _c£57.99 ; €82.95 ; $99.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF5823 _b.A38 2001
072		7	_aKJMV2 _2bicssc
072		7	_aBUS _2bicssc
072		7	_aBUS063000 _2bisacsh
072		7	_aBUS042000 _2bisacsh
080			_a347.777
082	0	4	_a659.1 _222
245	0	0	_aAdvertising and differentiated products _h[electronic resource] / _cedited by Michael R. Baye, Jon P. Nelson.
260			_aBingley, U.K. : _bEmerald, _c2001.
300			_a1 online resource (ix, 295 p.).
490	1		_aAdvances in applied microeconomics, _x0278-0984 ; _vv. 10
505	0		_aEffects of advertising on U.S. non-alcoholic beverage demand : evidence from a two-stage rotterdam model / Henry W. Kinnucan, Yuliang Miao, Hui Xiao, Harry M. Kaiser -- The value of advertising in a magazine bundle / Craig A. Depken, Dennis P. Wilson -- Pricing dynamics of multiproduct retailers / Daniel Hosken, David Matsa, David Reiffen -- Product innovation in services : a framework for analysis / Roger Betancourt, David Gautschi -- Asymptotic efficiency in Stackelberg markets with incomplete information / Jianbo Zhang, Zhentang Zhang -- Advertising coopetition : Who pays? Who gains? / James A. Dearden, Gary L. Lilien -- A model of vertical differentiation, brand loyalty, and persuasive advertising / Victor J. Tremblay, Carlos Martins-Filho -- Alcohol advertising and advertising bans : a survey of research methods, results, and policy implications / Jon P. Nelson -- The long-run demand for alcoholic beverages and the advertising debate : a cointegration analysis / Coulson N. Edward, John R. Moran, Jon P. Nelson -- Mandated exclusive territories : efficiency effects and regulatory selection bias / Tim R. Sass, David S. Saurman -- Race and radio : preference externalities, minority ownership, and the provision of programming to minorities / Peter Siegelman, Joel Waldfogel.
520			_aThis volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives.
588	0		_aPrint version record
650		7	_aBusiness & Economics _xStrategic Planning. _2bisacsh
650		7	_aBusiness & Economics _xManagement Science. _2bisacsh
650		7	_aPersonnel & human resources management. _2bicssc
650		0	_aMicroeconomics.
650		0	_aAdvertising.
700	1		_aHeene, Aimé.
700	1		_aMartens, Rudy.
700	1		_aSanchez, Ron.
700	1		_aBaye, Michael R., _d1958-
700	1		_aNelson, Jon P.
776	1		_z9780762308231
830		0	_aAdvances in applied microeconomics ; _vv. 10.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1016/S0278-0984(2001)10
913			_1BMEbacklist
999			_c32080 _d32080