000			04548cam a2200505Ka 4500
001			ocn646354327
003			OCoLC
005			20210303085428.0
006			m d
007			cr un|||||||||
008			100708s2000 nyua ob 000 0 eng d
020			_a9781849500609 (electronic bk.) : _c£75.95 ; € 112.95 ; $141.95
020			_a1849500606 (electronic bk.) : _c£75.95 ; € 112.95 ; $141.95
020			_a0762306823 (hbk.)
020			_a9780762306824 (hbk.)
040			_aZJC _beng _cZJC _dZJC
050	1	4	_aHF5415.153 _b.D47 2000
072		7	_aKJMV6 _2bicssc
072		7	_aKJMV7 _2bicssc
072		7	_aBUS043060 _2bisacsh
080			_a339.1
082	0	4	_a658.5/752 _222
245	0	0	_aDesigning winning products _h[electronic resource] / _cedited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.
250			_a1st ed.
260			_aNew York : _bJAI, _c2000.
300			_a1 online resource (xiii, 306 p.) : _bill.
490	1		_aAdvances in business marketing and purchasing, _x1069-0964 ; _vv. 10
504			_aIncludes bibliographical references.
505	0		_aPreface / Arch G. Woodside -- Designing winning products based on how customers think and buy / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing new products for person-situation customer segments / Arch G. Woodside -- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside -- Automatic cognitive processing and choice of suppliers by business-to-business customers / Arch G. Woodside, Robert C. McMurrian -- When superior new products are rejected / Arch G. Woodside -- Concluding observations on designing winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko, Ari Lehtonen.
520			_aWritten for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.
588			_aDescription based on print version record.
650		0	_aNew products _xManagement.
650		0	_aProduct management.
650		0	_aIndustrial design.
650		7	_aResearch & development management. _2bicssc
650		7	_aSales & marketing management. _2bicssc
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
700	1		_aWoodside, Arch G.
700	1		_aLiukko, Timo.
700	1		_aLehtonen, Ari.
776	0	8	_iPrint version: _tDesigning winning products. _b1st ed. _dNew York : JAI, 2000 _z0762306823 _w(DLC) 00056015 _w(OCoLC)44461958
830		0	_aAdvances in business marketing and purchasing ; _vv. 10.
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2000)10
913			_1BMEbacklist
999			_c32148 _d32148