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003			KnowledgeUnlatched
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006			m o d
007			cr u||||||||||
008			210129p20172021xx o u00| u eng d
037			_5BiblioBoard
245	0	0	_aCulture Management _bStrategy and marketing aspects / _cLukasz Wroblewski.
020			_a9783832543785
024	8		_ahttps://doi.org/10.30819/4378
029	1		_ahttps://library.biblioboard.com/ext/api/media/5df820d1-f5da-4311-b1ee-120b2209ed8e/assets/thumbnail.jpg
040			_aScCtBLL _cScCtBLL
506	0		_aAccess copy available to the general public. _fUnrestricted _2star
700	1		_aWroblewski, Lukasz _eeditor.
264		1	_bLogos Verlag Berlin,
300			_a1 online resource (1 p.)
520			_a"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania  "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania  "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales
588	0		_aDescription based on print version record.
590			_aKU Select 2020: HSS Backlist Books
650		7	_aTechnology & Engineering / Agriculture _2bisacsh
650		7	_aArt _2bisacsh
650		7	_aMusic _2bisacsh
650		0	_aArts
655		0	_aElectronic books.
758			_iIs found in: _aKnowledge Unlatched _1https://openresearchlibrary.org/module/2774bc74-146a-484f-a7ba-ab1d6a09bbfb
856	4	0	_uhttps://openresearchlibrary.org/content/5df820d1-f5da-4311-b1ee-120b2209ed8e _zView this content on Open Research Library. _70
999			_c32300 _d32300