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037 _5BiblioBoard
245 0 0 _aWellness in Whiteness
_bBiomedicalization and the Promotion of Whiteness and Youth among Women /
_cAmina Mire.
020 _a9781351234146
029 1 _ahttps://library.biblioboard.com/ext/api/media/5f4b5109-5437-431e-9ec7-e1a936ab7399/assets/thumbnail.jpg
040 _aScCtBLL
_cScCtBLL
100 1 _aMire, Amina
_eauthor.
264 1 _bTaylor & Francis,
300 _a1 online resource (1 p.)
490 1 _aRoutledge Research in Gender and Society
506 0 _aAccess copy available to the general public.
_fUnrestricted
_2star
520 _aThis book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of 'ageless beauty', 'brightened', youthful skin and solutions to 'pigmentation problems' for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.
588 0 _aDescription based on print version record.
590 _aKU Select 2018: HSS Frontlist Books
650 7 _aSocial Science / Gender Studies
_2bisacsh
650 0 _aSocial sciences
655 0 _aElectronic books.
758 _iIs found in:
_aKnowledge Unlatched
_1https://openresearchlibrary.org/module/2774bc74-146a-484f-a7ba-ab1d6a09bbfb
830 0 _aRoutledge Research in Gender and Society
856 4 0 _uhttps://openresearchlibrary.org/content/5f4b5109-5437-431e-9ec7-e1a936ab7399
_zView this content on Open Research Library.
_70
999 _c33242
_d33242