000			01986nam a22003497a 4500
001			103128
003			KnowledgeUnlatched
005			20210303105057.0
006			m o d
007			cr u||||||||||
008			210129p20182019xx o u00| u eng d
037			_5BiblioBoard
245	0	0	_aPop City _bKorean Popular Culture and the Selling of Place / _cOh Youjeong.
020			_a9781501730733
029	1		_ahttps://library.biblioboard.com/ext/api/media/ab64027d-82b1-44b9-8084-48fc95dc4ca7/assets/thumbnail.jpg
040			_aScCtBLL _cScCtBLL
100	1		_aYoujeong, Oh _eauthor.
264		1	_bCornell University Press,
300			_a1 online resource (253 p.)
506	0		_aAccess copy available to the general public. _fUnrestricted _2star
520			_aThis book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be "sold" just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.
588	0		_aDescription based on print version record.
590			_aKU Select 2018: HSS Frontlist Books
650		7	_aSocial Science / Anthropology / Cultural & Social _2bisacsh
650		0	_aSocial sciences
655		0	_aElectronic books.
758			_iIs found in: _aKnowledge Unlatched _1https://openresearchlibrary.org/module/2774bc74-146a-484f-a7ba-ab1d6a09bbfb
856	4	0	_uhttps://openresearchlibrary.org/content/ab64027d-82b1-44b9-8084-48fc95dc4ca7 _zView this content on Open Research Library. _70
999			_c33509 _d33509