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035			_a(OCoLC)903507787
037			_5BiblioBoard
245	0	0	_aFashion Myths _bA Cultural Critique / _cRoman Meinhold, John Irons.
020			_a9783839424377
029	1		_ahttps://library.biblioboard.com/ext/api/media/a7a4d15f-aab2-47a2-bacf-ef39c376f839/assets/thumbnail.jpg
040			_aScCtBLL _cScCtBLL
100	1		_aMeinhold, Roman _eauthor.
506	0		_aAccess copy available to the general public. _fUnrestricted _2star
700	1		_aIrons, John _etranslator.
264		1	_btranscript Verlag,
300			_a1 online resource (166 p.)
520			_aBesides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
588	0		_aDescription based on print version record.
590			_aKU Select 2016 Backlist Collection
650		7	_aDesign / History & Criticism _2bisacsh
650		7	_aPhilosophy _2bisacsh
650		0	_aPhilosophy
655		0	_aElectronic books.
758			_iIs found in: _aKnowledge Unlatched _1https://openresearchlibrary.org/module/2774bc74-146a-484f-a7ba-ab1d6a09bbfb
856	4	0	_uhttps://openresearchlibrary.org/content/a7a4d15f-aab2-47a2-bacf-ef39c376f839 _zView this content on Open Research Library. _70
999			_c34123 _d34123