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| 003 | KnowledgeUnlatched | ||
| 005 | 20210303105318.0 | ||
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| 008 | 210129p20172018gw o u00| u eng d | ||
| 035 | _a(OCoLC)987569623 | ||
| 037 | _5BiblioBoard | ||
| 245 | 0 | 0 |
_aCommercial Communication in the Digital Age _bInformation or Disinformation? / _cGabriele Siegert, Björn Rimscha, Stephanie Grubenmann. |
| 020 | _a9783110416794 | ||
| 029 | 1 | _ahttps://library.biblioboard.com/ext/api/media/9b799f07-1d35-4705-b5fb-75a26536f31c/assets/thumbnail.jpg | |
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| 506 | 0 |
_aAccess copy available to the general public. _fUnrestricted _2star |
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| 700 | 1 |
_aSiegert, Gabriele _eeditor. |
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| 700 | 1 |
_aRimscha, Björn _eeditor. |
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| 700 | 1 |
_aGrubenmann, Stephanie _eeditor. |
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| 264 | 1 | _bDe Gruyter Mouton, | |
| 300 | _a1 online resource. | ||
| 520 | _aIn today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. | ||
| 588 | 0 | _aDescription based on print version record. | |
| 590 | _aKU Select 2016 Front List Collection | ||
| 650 | 7 |
_aLanguage Arts & Disciplines / Library & Information Science / Digital & Online Resources _2bisacsh |
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| 650 | 7 |
_aTechnology & Engineering / Telecommunications _2bisacsh |
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| 650 | 7 |
_aLanguage Arts & Disciplines / Communication Studies _2bisacsh |
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| 650 | 0 | _aLanguage arts | |
| 655 | 0 | _aElectronic books. | |
| 758 |
_iIs found in: _aKnowledge Unlatched _1https://openresearchlibrary.org/module/2774bc74-146a-484f-a7ba-ab1d6a09bbfb |
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_uhttps://openresearchlibrary.org/content/9b799f07-1d35-4705-b5fb-75a26536f31c _zView this content on Open Research Library. _70 |
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