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| 003 | KnowledgeUnlatched | ||
| 005 | 20210303105324.0 | ||
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| 008 | 210129p20062018pau o u00| u eng d | ||
| 035 | _a(OCoLC)1028770021 | ||
| 037 | _5BiblioBoard | ||
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_aHybridity, or the Cultural Logic of Globalization _cMarwan M. Kraidy. |
| 020 | _a9781592131433 | ||
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| 040 |
_aScCtBLL _cScCtBLL |
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| 100 | 1 |
_aKraidy, Marwan M. _eauthor. |
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| 264 | 1 | _bTemple University Press, | |
| 300 | _a1 online resource (241 p.) | ||
| 506 | 0 |
_aAccess copy available to the general public. _fUnrestricted _2star |
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| 520 | _aThe intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixtureâ€"called critical transculturalismâ€"which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts. | ||
| 588 | 0 | _aDescription based on print version record. | |
| 590 | _aKU Select 2016 Backlist Collection | ||
| 650 | 7 |
_aSocial Science / Media Studies _2bisacsh |
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| 650 | 7 |
_aLanguage Arts & Disciplines / Communication Studies _2bisacsh |
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| 650 | 0 | _aSocial sciences | |
| 655 | 0 | _aElectronic books. | |
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_uhttps://openresearchlibrary.org/content/7e51e427-58e7-459d-bd6b-518706ed2063 _zView this content on Open Research Library. _70 |
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