| 000 | 00944cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 16520501 | ||
| 008 | 101027s2012 nyua b 001 0 eng | ||
| 010 | _a 2010940142 | ||
| 020 | _a9780078028915 (pbk.) acidfree paper | ||
| 020 | _a0078028914 (pbk.) acidfree paper | ||
| 035 | _a(OCoLC)ocn741761082 | ||
| 040 |
_aVVX _cVVX _dCUZ _dDLC _erda _beng |
||
| 050 | 0 | 0 |
_aHF5821 _bARE |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary Advertising / _cWilliam F. Arens, David H. Schaefer, Michael Weigold. |
| 264 | 1 |
_aNew York: _bMcGraw-Hill Irwin, _cc2012. |
|
| 300 |
_axiii, 498 pages : _bcolor illustrations ; _c28 cm. |
||
| 336 |
_atext _btxt |
||
| 337 |
_aunmediated _bn |
||
| 338 | _2rdacarrier | ||
| 650 | 0 | _aAdvertising. | |
| 942 | _cOS | ||
| 999 |
_c44607 _d44607 |
||