| 000 | 00995cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 13945902 | ||
| 008 | 050428s2005 enka b 001 0 eng | ||
| 010 | _a 2005012353 | ||
| 020 | _a0199274894 | ||
| 040 |
_aDLC _cCUZ _dDLC _beng _erda |
||
| 050 | 0 | 0 |
_aHF5438.5 _bPER |
| 100 | 1 | _aPercy, Larry. | |
| 245 | 1 | 0 |
_aStrategic advertising management / _cLarry Percy, Richard Elliott. |
| 250 | _a2nd ed. | ||
| 264 |
_aOxford ; _aNew York, N.Y. : _bOxford University Press, _cc2005. |
||
| 300 |
_axviii, 335 pages., 10 pages. of color. plates : _billustrations. ; _c25 cm. |
||
| 336 |
_atext _btxt |
||
| 337 |
_aunmediated _bn |
||
| 338 | _2rdacarrier | ||
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aCommunication in marketing. | |
| 942 | _cOS | ||
| 999 |
_c44609 _d44609 |
||