000 00775cam a22002654a 4500
001 15497769
008 081024s2010 mau b 001 0 eng
010 _a 2008940347
020 _a9780495567851 (pbk.)
020 _a049556785X
040 _aDLC
_cCUZ
_dDLC
_beng
_erda
050 0 0 _aHM1206
_bSPA
100 1 _aSparks, Glenn Grayson.
245 1 0 _aMedia effects research :
_ba basic overivew /
_cGlenn G. Sparks.
250 _a3rd ed.
264 _aBoston, MA :
_bWadsworth,
_cc2010.
300 _axix, 265 p. ;
_c24 cm.
336 _atext
_btxt
337 _aunmediated
_bn
338 _2rdacarrier
650 0 _aMass media
650 0 _aMass media
942 _cOS
999 _c44630
_d44630