000 00811nam a22002177a 4500
008 250808b |||||||| |||| 00| 0 eng d
020 _a9780415471183
040 _aCUZ
_beng
_crda
_dCUZ
_erda
050 _aHD59.D34DAY
100 _aChristine Day
245 _aQualitative research methods in public relations and marketing communications
_cby christine Daymon and Immy Holloway
264 _aAbingdon
_aNew York
_bRoutledge
_c©2010
300 _aextent xi ,397pages
336 _atext
_btxt
337 _aunmediated
_bn
338 _2rdacarrier
500 _abibliographical reference and index
650 _aQualitative research
_aPublic relations research methodology
_aMarketing research methodology
942 _cOS
_i59.D34DAY
_kHD
999 _c45307
_d45307