| 000 | 01590cam a2200397 a 4500 | ||
|---|---|---|---|
| 999 |
_c6193 _d6193 |
||
| 001 | 15962235 | ||
| 003 | OSt | ||
| 005 | 20190110115154.0 | ||
| 008 | 091027s2010 nyua b 001 0 eng | ||
| 010 | _a 2009043449 | ||
| 015 |
_aGBB030443 _2bnb |
||
| 016 | 7 |
_a015494101 _2Uk |
|
| 020 | _a9780415873536 | ||
| 020 | _a0415873533 | ||
| 020 | _a9780415873543 | ||
| 020 | _a0415873541 | ||
| 020 | _a9780203864555 | ||
| 020 | _a0203864557 | ||
| 035 | _a(OCoLC)ocn461631212 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dCDX _dUKM _dDLC |
||
| 050 | 0 | 0 |
_aHF5826.5 _b.K38 2010 |
| 082 | 0 | 0 |
_a659 _222 |
| 100 | 1 | _aKatz, Helen E. | |
| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2010. |
||
| 300 |
_axii, 212 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aCommunication series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aMass media and business. | |
| 650 | 0 | _aMarketing channels. | |
| 830 | 0 | _aRoutledge communication series. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cOS _hHF5826.5K36 |
||