Marketing decision making
Marketing decision making : concepts and strategy print
- Rev. ed.
- ilu R. D. Irwin 1980
- xv, 573 p. : ill. 25 cm. xv, 573 p. : ill. ; 25 cm.
- The Irwin series in marketing .
David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
0256023484
CONCEPTS AND STRATEGY
David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
0256023484
CONCEPTS AND STRATEGY