Marketing decision making (Record no. 11554)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590 a2200181 4500 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing decision making |
| Remainder of title | : concepts and strategy |
| Medium | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256023484 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. ed. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONCEPTS AND STRATEGY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ilu |
| Name of publisher, distributor, etc. | R. D. Irwin |
| Date of publication, distribution, etc. | 1980 |
| 084 ## - | |
| -- | HF5415.135 .C7 1980 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 573 p. : ill. |
| Other physical details | 25 cm. |
| Dimensions | xv, 573 p. : ill. ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | David W. Cravens, Gerald E. Hills, Robert B. Woodruff. |
| 490 ## - SERIES STATEMENT | |
| Series statement | The Irwin series in marketing |
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