Normal view MARC view ISBD view

Roberts, Jasmine,

Writing for strategic communication industries / Jasmine Roberts. - 1 online resource (117 pages)

This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.

"Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book has straightforward chapters that use real-world examples to illustrate key points. It discusses different writing styles and techniques and provides examples of communication materials such as press releases, creative briefs, feature articles, and more. It includes embedded videos of insights from communication professionals, tips on pitching to the media, and a collection of popular sources for further explanation."--BC Campus website.

Source: BCOpenCampus CostFree FormOnline AccessOpen

Subjects--Topical Terms:
Business communication--Textbooks.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5718 / R63 2016