Writing for strategic communication industries / Jasmine Roberts.
Material type:
TextPublisher: Ohio State University, Distributor: Open Textbook Library Distributor: BCcampus, BC Open Textbook Project Description: 1 online resource (117 pages)Subject(s): Business communication -- TextbooksGenre/Form: Electronic books.LOC classification: HF5718 | R63 2016Online resources: BC Open Textbook Project title homepage | BC Open Textbook Project PDF file | Ohio State University Summary: "Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book has straightforward chapters that use real-world examples to illustrate key points. It discusses different writing styles and techniques and provides examples of communication materials such as press releases, creative briefs, feature articles, and more. It includes embedded videos of insights from communication professionals, tips on pitching to the media, and a collection of popular sources for further explanation."--BC Campus website.
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
eBook
|
Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HF5718 R63 2016 (Browse shelf(Opens below)) | Link to resource | Available |
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
"Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book has straightforward chapters that use real-world examples to illustrate key points. It discusses different writing styles and techniques and provides examples of communication materials such as press releases, creative briefs, feature articles, and more. It includes embedded videos of insights from communication professionals, tips on pitching to the media, and a collection of popular sources for further explanation."--BC Campus website.
Description based on online resource; title from pdf title page (viewed on October 24, 2016).
There are no comments on this title.