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Media innovation and entrepreneurship / edited by Michelle Ferrier & Elizabeth Mays. - 1 online resource (xvi, 376 pages) : chiefly colour illustrations - Updated irregularly.

This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. Media Innovation and Entrepreneurship Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Includes bibliographical references.

Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges.

"This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives and Challenges"--BC Campus website.


Mode of access: World Wide Web.

ISBN: 9781989014011

Subjects--Topical Terms:
Mass media--Textbooks.
Digital media--Textbooks.
Literacy--Textbooks.
Digital communications--Textbooks.
Communication and technology--Textbooks.
Multimedia communications--Textbooks.
Entrepreneurship--Textbooks.
Journalism--Textbooks.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: P91.3 / .M44eb