Media innovation and entrepreneurship / edited by Michelle Ferrier & Elizabeth Mays.
Material type:
Continuing resourcePublisher: Rebus Community, Distributor: BCcampus, BC Open Textbook Project Description: 1 online resource (xvi, 376 pages) : chiefly colour illustrationsISBN: 9781989014011Subject(s): Mass media -- Textbooks | Digital media -- Textbooks | Literacy -- Textbooks | Digital communications -- Textbooks | Communication and technology -- Textbooks | Multimedia communications -- Textbooks | Entrepreneurship -- Textbooks | Journalism -- TextbooksGenre/Form: Electronic books.LOC classification: P91.3 | .M44ebOnline resources: BC Open Textbook Project title homepage. | BC Open Textbook Project. | Rebus Community. | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
P91.3 .M44eb (Browse shelf(Opens below)) | Link to resource | Available |
This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
Media Innovation and Entrepreneurship Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Includes bibliographical references.
Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges.
"This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives and Challenges"--BC Campus website.
Mode of access: World Wide Web.
This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
Online version, 2017; title from PDF (viewed on February 5, 2018).
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