Improving the marriage of modeling and theory for accurate forecasts of outcomes /
Improving the marriage of modeling and theory for accurate forecasts of outcomes /
edited by Arch G.Woodside.
- xii, 244 pages.
- Advances in business marketing and purchasing, Volume 25 1069-0964 ; .
- Advances in business marketing & purchasing ; v. 25. .
Includes index.
Includes bibliographical references.
Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index.
9781786351210
Business forecasting.
Business--Mathematical models.
HD30.27 / .I47 2018
658.40355
658
Includes index.
Includes bibliographical references.
Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index.
9781786351210
Business forecasting.
Business--Mathematical models.
HD30.27 / .I47 2018
658.40355
658