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Improving the marriage of modeling and theory for accurate forecasts of outcomes / edited by Arch G.Woodside.

Contributor(s): Woodside, Arch G [editor.]Material type: TextTextSeries: Advances in business marketing & purchasing ; v. 25.Publisher: Emerald Publishing Limited, Description: xii, 244 pagesISBN: 9781786351210Subject(s): Business forecasting | Business -- Mathematical modelsAdditional physical formats: No titleDDC classification: 658.40355 LOC classification: HD30.27 | .I47 2018Online resources: Click here to access online
Contents:
Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index.
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HD30.27 .I47 2018 (Browse shelf(Opens below)) Link to resource Available
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Includes index.

Includes bibliographical references.

Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index.

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