Review of marketing research.
Review of marketing research. Vol. 4 [electronic resource] /
edited by Naresh K. Malhotra.
- Bingley, U.K. : Emerald, 2008.
- 1 online resource (xiv, 202 p.) : ill.
- Review of marketing research, 1548-6435 .
Review of marketing research : taking stock / Naresh K. Malhotra -- Formal choice models of informal choices : what choice modeling research can, and can't, learn from behavioral theory / Robert J. Meyer -- How much to use? An action-goal approach to understanding factors influencing consumption quantity / Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / Anita Man Luo -- Brand extension research : a cross-cultural perspective / Kalpesh Kaushik Desai -- A review of eye-tracking research in marketing / Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John.
"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."
9780857247261 (electronic bk.) : £59.95 ; €74.95 ; $99.95
Business & Economics--Marketing--Research.
Market research.
Marketing research.
HF5415.2 / .R48 2008
658.83
339.1
Review of marketing research : taking stock / Naresh K. Malhotra -- Formal choice models of informal choices : what choice modeling research can, and can't, learn from behavioral theory / Robert J. Meyer -- How much to use? An action-goal approach to understanding factors influencing consumption quantity / Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / Anita Man Luo -- Brand extension research : a cross-cultural perspective / Kalpesh Kaushik Desai -- A review of eye-tracking research in marketing / Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John.
"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."
9780857247261 (electronic bk.) : £59.95 ; €74.95 ; $99.95
Business & Economics--Marketing--Research.
Market research.
Marketing research.
HF5415.2 / .R48 2008
658.83
339.1