MARC details
| 000 -LEADER |
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| fixed length control field |
03105nam a2200361Ka 4500 |
| 001 - CONTROL NUMBER |
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| control field |
bslw06700503 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UtOrBLW |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303085315.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101229s2008 enka o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780857247261 (electronic bk.) : |
| Terms of availability |
£59.95 ; €74.95 ; $99.95 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UtOrBLW |
| Transcribing agency |
UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.2 |
| Item number |
.R48 2008 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJSM |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043060 |
| Source |
bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
339.1 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
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| Title |
Review of marketing research. |
| Number of part/section of a work |
Vol. 4 |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
edited by Naresh K. Malhotra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bingley, U.K. : |
| Name of publisher, distributor, etc. |
Emerald, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiv, 202 p.) : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Review of marketing research, |
| International Standard Serial Number |
1548-6435 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Review of marketing research : taking stock / Naresh K. Malhotra -- Formal choice models of informal choices : what choice modeling research can, and can't, learn from behavioral theory / Robert J. Meyer -- How much to use? An action-goal approach to understanding factors influencing consumption quantity / Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / Anita Man Luo -- Brand extension research : a cross-cultural perspective / Kalpesh Kaushik Desai -- A review of eye-tracking research in marketing / Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series." |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Print version record |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Marketing |
| -- |
Research. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research. |
| Source of heading or term |
bicssc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9780765620927 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2008)4">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2008)4</a> |
| 913 ## - |
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| -- |
BMEbacklist |
