Promotional culture and convergence : (Record no. 15186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01138cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17477551 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191209103430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120927s2013 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012037242 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415672795 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415672801 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780203130322 (e-book) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58 |
| Item number | P76 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Promotional culture and convergence : |
| Remainder of title | markets, methods, media / |
| Statement of responsibility, etc. | edited by Helen Powell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Milton Park, Abingdon, Oxon : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 238 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Interactive marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Powell, Helen. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | OS Book |
| Classification part | HF614.L58.P76 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CUZ Harare Campus | CUZ Harare Campus | Open Shelf | 09.12.2019 | Donation | 20.00 | CU13951 | HF614.L58.P76 | BK008380 | 22.05.2025 | 3 | 09.12.2019 | OS Book | |||||||
| CUZ Harare Campus | CUZ Harare Campus | Open Shelf | 09.12.2019 | Donation | 20.00 | CU13952 | HF614.L58.P76 | BK008377 | 22.05.2025 | 4 | 22.08.2019 | OS Book | 20.00 | ||||||
| CUZ Harare Campus | CUZ Harare Campus | Open Shelf | 12.06.2020 | Donation | 20.00 | CU14012 | HF614.L58.P76 | BK008528 | 22.05.2025 | 5 | 22.08.2019 | OS Book | 20.00 | ||||||
| CUZ Harare Campus | CUZ Harare Campus | Open Shelf | 12.06.2020 | Donation | 20.00 | CU14016 | HF614.L58.P76 | BK008523 | 22.05.2025 | 6 | 10.03.2020 | OS Book | 20.00 |