MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01493cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000000320 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170406112527.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020206s2002 nyum b a001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002001993 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0814471528 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)48966660 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
C#P |
| -- |
UKM |
| -- |
BAKER |
| -- |
ALBIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holtz, Shel. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations on the Net : |
| Remainder of title |
winning strategies to inform and influence the media, the investment community, the government, the public, and more! / |
| Statement of responsibility, etc. |
Shel Holtz. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
American Management Association, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 444 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 400-402) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
A report card PR use of the Internet -- |
| -- |
How communication has been forever changed -- |
| -- |
Public relations tools of the Internet -- |
| -- |
The principles of influencing audiences online -- |
| -- |
How to be the eyes and ears of your organization -- |
| -- |
Media relations -- |
| -- |
Investor relations -- |
| -- |
Government relations -- |
| -- |
Community relations -- |
| -- |
Cause and issues communication -- |
| -- |
Employee communications -- |
| -- |
Activism on the Net -- |
| -- |
Crisis communication -- |
| -- |
Going directly to the public -- |
| -- |
Measuring the effectiveness of your online efforts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet in public relations. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
131021 |
| 913 ## - |
|---|
| -- |
N |
| 989 #7 - |
|---|
| -- |
public_relations_on_the_net_winning_strategietiaitmtictgtpam_____2002444_2__ama_______________________________ |
