Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.
Material type:
TextPublication details: New York : American Management Association, c2002Edition: 2nd edDescription: xx, 444 p. : ill. ; 23 cmISBN: 0814471528 (pbk.)Subject(s): Internet in public relations| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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OS Book
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CUZ Harare Campus Open Shelf | HD 59.H596 HOL (Browse shelf(Opens below)) | Available | BK0000360 |
Includes bibliographical references (p. 400-402) and index.
A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.
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