MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02109cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
bcotR000037 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210215102136.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn ---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140422t20132008xx o 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Sirsi) bcviu000348 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)883986368 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
BCOpenCampus |
| Terms of availability |
CostFree |
| Form of issue |
FormOnline |
| Additional format characteristics |
AccessOpen |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BNM |
| Language of cataloging |
eng |
| Modifying agency |
CaBSKC |
| Description conventions |
rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5548.32 |
| Item number |
W38 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Watson, Richard T, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Electronic commerce : |
| Remainder of title |
the strategic perspective / |
| Statement of responsibility, etc. |
Richard T. Watson ... [and others]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
[Global Text?], |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
BCcampus, BC Open Textbook Project |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (92 pages) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BCcampus website. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on version viewed on BCcampus OpenEd website; title from pdf title page. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| Form subdivision |
Textbooks. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
BC Open Textbook Project, |
| Relator term |
distributor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
BCcampus. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
BC Open Textbook Project |
| Uniform Resource Identifier |
<a href="https://open.bccampus.ca/find-open-textbooks/?uuid=461f8ace-486e-4b39-9f85-6c04a1a75184 ">https://open.bccampus.ca/find-open-textbooks/?uuid=461f8ace-486e-4b39-9f85-6c04a1a75184 </a> |
