Electronic commerce : the strategic perspective / Richard T. Watson ... [and others].
Material type:
TextPublisher: [Global Text?], Distributor: BCcampus, BC Open Textbook Project Description: 1 online resource (92 pages)Subject(s): Electronic commerce -- TextbooksGenre/Form: Electronic books.LOC classification: HF5548.32 | W38 2013Online resources: BC Open Textbook Project Summary: "This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BCcampus website.
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HF5548.32 W38 2013 (Browse shelf(Opens below)) | Link to resource | Available |
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"This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BCcampus website.
Description based on version viewed on BCcampus OpenEd website; title from pdf title page.
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