MARC details
| 000 -LEADER |
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| fixed length control field |
02226nam a2200373Ka 4500 |
| 001 - CONTROL NUMBER |
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| control field |
bslw06700355 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
UtOrBLW |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303085344.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101229s2005 enka o 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857247247 (electronic bk.) : |
| Terms of availability |
£59.95 ; €74.95 ; $99.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UtOrBLW |
| Transcribing agency |
UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.R48 2005 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSM |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043060 |
| Source |
bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.1 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Review of marketing research. |
| Number of part/section of a work |
Vol. 2 |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
edited by Naresh K. Malhotra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bingley, U.K. : |
| Name of publisher, distributor, etc. |
Emerald, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xi, 240 p.) : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Review of marketing research, |
| International Standard Serial Number |
1548-6435 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians." |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Print version record |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Marketing |
| -- |
Research. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research. |
| Source of heading or term |
bicssc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9780765613059 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2006)2">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2006)2</a> |
| 913 ## - |
|---|
| -- |
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