Review of marketing research. Vol. 2 [electronic resource] / edited by Naresh K. Malhotra.
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TextSeries: Review of marketing researchPublication details: Bingley, U.K. : Emerald, 2005Description: 1 online resource (xi, 240 p.) : illISBN: 9780857247247 (electronic bk.) :Subject(s): Business & Economics -- Marketing -- Research | Market research | Marketing researchAdditional physical formats: No titleDDC classification: 658.83 LOC classification: HF5415.2 | .R48 2005Online resources: Click here to access online | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HF5415.2 .R48 2005 (Browse shelf(Opens below)) | Link to resource | Available |
Includes index.
Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek.
"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."
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