MARC details
| 000 -LEADER |
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| fixed length control field |
03392cam a2200493Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocm76133197 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303085350.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
061116s2005 ne a ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781849503310 (electronic bk.) : |
| Terms of availability |
£64.95 ; € 91.95 ; $106.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1849503311 (electronic bk.) : |
| Terms of availability |
£64.95 ; € 91.95 ; $106.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780762311859 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
0762311851 (hbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Transcribing agency |
N$T |
| Modifying agency |
YDXCP |
| -- |
OCLCQ |
| -- |
N$T |
| -- |
OCLCQ |
| -- |
MERUC |
| -- |
UBY |
| -- |
ZJC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 |
| Item number |
.R47 2005 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJK |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS043030 |
| Source |
bisacsh |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.5 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Research on international service marketing |
| Medium |
[electronic resource] : |
| Remainder of title |
a state of the art / |
| Statement of responsibility, etc. |
guest edited by Pieter Pauwels and Ko de Ruyter. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Amsterdam ; |
| -- |
Boston : |
| Name of publisher, distributor, etc. |
Elsevier JAI, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (ix, 197 p.) : |
| Other physical details |
ill. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Advances in international marketing, |
| International Standard Serial Number |
1474-7979 ; |
| Volume/sequential designation |
v. 15 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
State of the art report. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits for gaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds --The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms: a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing. |
| Source of heading or term |
bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business. |
| Source of heading or term |
bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
International |
| -- |
Marketing. |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pauwels, Pieter. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ruyter, Ko de. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
Research on international service marketing. |
| Edition |
1st ed. |
| Place, publisher, and date of publication |
Amsterdam ; Boston : Elsevier JAI, 2005 |
| International Standard Book Number |
0762311851 |
| Record control number |
(OCoLC)60561749 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Advances in international marketing ; |
| Volume/sequential designation |
v. 15. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2005)15">https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2005)15</a> |
| 913 ## - |
|---|
| -- |
BMEbacklist |
