Research on international service marketing [electronic resource] : a state of the art / guest edited by Pieter Pauwels and Ko de Ruyter.
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TextSeries: Advances in international marketing ; v. 15.Publication details: Amsterdam ; Boston : Elsevier JAI, 2005Edition: 1st edDescription: 1 online resource (ix, 197 p.) : illISBN: 9781849503310 (electronic bk.) :; 1849503311 (electronic bk.) :Subject(s): Service industries -- Marketing | Export marketing | Sales & marketing | International business | Business & Economics -- International -- MarketingAdditional physical formats: Print version:: Research on international service marketing.DDC classification: 658.8 LOC classification: HD9980.5 | .R47 2005Online resources: Click here to access online | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HD9980.5 .R47 2005 (Browse shelf(Opens below)) | Link to resource | Available |
State of the art report.
Includes bibliographical references and index.
Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits for gaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds --The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms: a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch.
A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.
Description based on print version record.
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